Insights, tips, and updates from our team
Plenty of athletic departments have a strategic plan. Fewer have a strategic habit. The difference shows up about eight months after the plan is written.
Athletic directors spend their days developing everyone else. Very few have anyone developing them. That is not a character flaw in the individual; it is a structural gap in the job.
A department where every team is measured by wins is a department where most of the staff is failing by definition. There is a better way to answer "did we have a good year?"
Almost every athletic department has a values statement. Far fewer have values you could identify by watching a Tuesday practice. Behaviors are the bridge.
Most athletic departments know something needs to change. Far fewer can say precisely what. That gap is why we almost always recommend starting with an audit.